A Research On Devolpment Strategy For Wuhan Industrial Bank

As the bank is the core part of modern financial system, banking industry is playingan increasing crucial role for the economical development for the country and region.Commercial bank is the major role in the banking systems in China now, therefore, itsbrand image and core competitiveness have determined the sustainability of our financialindustry or even the economical development. Comparing to the diversified businessmodels of our foreign peers, homogeneous business type and product have became thebottleneck of our current commercial banking industry’s development, Those phenomenasuch as the stagnant development of diversification of business type and deposit serviceas the main business of current commercial bank are thought-provoking. With thegradual relaxation of modern banking financial industry market entry, increasingregulation and standardization for the financial system, the competition in bankingindustry will be more sharply. So, current commercial banks should conduct the dramaticreforms in the respects of operation philosophy, development model and operationsystems. Modeling the highly branded image and reinforcing the core competitivenessbecame the key point for commercial bank to adapt to and survive the severe competitionenvironment.Thesis focused on the topic of how Wuhan Commercial bank build its brand andfoster its core competitiveness. The research of bank’s brand marketing and corecompetitiveness prevail the topics of academic circle and financial circles, therefore, thispaper will also analyze the essence and characteristics from perspective of bank’s brandmarketing and core competitiveness, Additionally, combined with opportunity andchallenge faced by commercial bank, this paper will take Wuhan industrial bank as theexample and use theories in terms of statistics, finance and management fields andPotter’s five forces to illustrate commercial bank’s external competition environment and furtherly analyze the process of building and implementing its current brand and corecompetition and propose author’s own viewpoint and suggestion in this regard. Theauthor hopes to offer the reference for his counterpart in banking industry.