Research On Energy Saving Development Strategy Of Road Transport Enterprises Based On Game Theory

It was put forward that energy conservation should be the focus of development ofChina’s transportation industry in the Twelfth Five transport development plan. The roadtransport industry is not only the largest of China’s five major modes of transport fuel in dustybut also one of the largest industry emissions. It is of great significance that promoting roadtransport energy conservation throughout the transportation industry and the nationaleconomy. Energy saving of the road transport industry was achieved through the managementand control of road transport enterprises to improve the operation of the vehicle’s fuel usage,the reduction of fuel consumption and vehicle emissions. In this paper, for the study of roadtransport enterprises, game analysis method was used to study the impact of internal andexternal factors affecting road transport enterprise of energy saving and road transportenterprises, the development strategy of road transport enterprise’s energy saving andemission reduction was put forward for the various factors.Firstly, with an overview of game theory and its application in the field of traffic andbusiness energy conservation, it was discussed that the feasibility of game theory applied toenergy conservation in road transport enterprises. It was analyzed that Stakeholders of theenergy saving of China’s road transport enterprises through the establishment of a frameworkof analysis. Secondly, according to the service value chain theory, driver was determined thestakeholder of energy conservation among the road transport enterprises. Based on theemissions-reduction targets, it was analyzed the game between road transport companies anddrivers through the evolutionary game, the main factors were solved that affect thecooperation on energy conservation strategy between driver and enterprise. Again,considering governments, other road transport businesses and consumers as the externalstakeholders of energy saving, the energy saving game analysis was finished. With the modelsolution, external factors were determined that impact on the road transport enterprises toadopt energy saving measures. Finally, the road transport enterprise development strategy ofenergy saving was got according to the result of the game between the transport companiesand drivers, government, other transport enterprises and consumers.This study led to a promoting of the energy conservation management of China’s roadtransport enterprises. Transport organizations and transport companies also got a betterunderstanding of energy conservation management of transport enterprises and improving ofthe enterprise’s energy saving enthusiasm.