Research On Development Strategy Of RS Company

Enterprise strategic management theory were began from the sources of the Westsince the nineteen fifties, after more than half a century of development, it hasbecome an important research direction in the field of management.Now more andmore enterprises managers are aware of a set of good which is suitable for thecharacteristics of the enterprise and long-term development plays a general role.Atthe present, the important application direction of enterprise strategy research is theuse of professional management theory and develop a strategy for the development ofenterprises.Firstly, this test use the PEST to analysis the macroeconomic and the industryenvironment, put forward the necessity of strategic planning；then use the commontool in strategic analysis （SWOT） to analysis the opportunities, threats andadvantage, disadvantage, which is RS facing with, and make a detailed elaboratewith the analysis.Based on the RS company’s strategic choice, finally determine thecompany’s strategic guiding thought and strategic goal, proposed RS corporationstrategic safeguard measures.This paper is divided into5parts: The first part, mainly introduce thebackground and the significance, the research methods, content and the enterprisestrategic research trends in domestic and foreign scholars; The second part,introduce the company profiles, using the PEST analysis tool to analyzes RScompany’s macro environment and industry environment；The third part, using theSWOT analysis method, analyzes the opportunities and threats, advantages anddisadvantages that company is facing, determine the strategic guiding ideology andstrategic target; The fourth part, based on the company’s strategy guidingideology, put forward the aspects of strategic security measures from optimizingoperation mode, improve the quality management level, reasonable planningtechnology development and innovation, strengthen market development andmarketing website construction, complete the human resources strategic planning, project financing and the expected earnings during the12th Five-Year Plan；The fifthpart, conclusion.