| In contemporary society, the development of Chinese steel trade is strongly related toa huge growth in steel industry businesses. Now, China is the biggest producing andconsuming country of steel, and it owned the most steel trade enterprises in the world.However, the research of the steel trade has never given enough attentions and concernscomparing with the steeling production.Firstly, this thesis reveals us the situation of Chinese Steel&Steel Trade Industry,summarizing the challenges which they are facing;Secondly, presenting the defination and substance of the relative strategy theory, andreviewing and summing up the most popular representative shools as well as analyzing thebasic characteristics of satrategy theory, the growing trend and the decision processes.Thirdly, describing the external factors such as macro environment, industrialenvironment and competitive environment of Qinhuangdao Feida Trading company aswell as the internal factors such as history, major business, fiance, human rescoure,management, and marketing;Fourthly, analyzing the ways for Qinhuangdao Feida Trading Company setting up thecompetition superiority by using SWOT Strategic Theory;Finally, this company still needs to be provided supporting and protection from theenterprise management, marketing, value-added business and financial and other aspectsof the implementation of enterprise development strategies. |
PDF Full Text Request