Study On The Strategy Of Huating Coal Group Company

Coal is the main energy of our country and the foundation of the national energy securityand economic security as well, after entering the new centuty, the quick development of thenational economy has stimulated the high growth in energy trades, such as the coal trade, etc.Huating coal group company is one of the professional showing for the Coal. Now HTCGC isfaced with the inclement marketing competition along with rapidly changing the internationaland local markets. How to be suitable for continuously changing market domestic and abroad,how to exploit its advantages, establish the science’s company development strategy andcontinuously promote the enterprise business competition ability, speed up the integrationdevelopment in transition, as soon as possible make the pre-eminent position to win in themarket, it is the very important signiifcation with HTCGC’s existing and development.This thesis is with research object as Huating coal group company, applying the theory forstrategy management, the economic theory and method, combination with theory and practice,with quantitative and qualitative analysis together, be researched the decelopment strategy ofHuating coal group company. Based on the mention for the meaning and developing state ofthe enterprise, with the ifve kinds of Porter’s model of competition, to analyzed the internalresource of HTCGC, applying the EFE and IFE matrix, to analyze the internal and externalenvironment of HTCGC. Evaluating and selecting the enterprise development strategy useSWOT method. The problems and results studied in the paper have important andfar-researching strategic signiifcance to the development of HTCGC. Through the aboveresearch, tries to put forward some beneifcial suggestions for the future development ofHuating coal group company.