Study On Coordination Development In The Service Supply Chain Of Shannxi Toursim

Shaanxi Province has abundant tourism resources, its tourism industry made rapiddevelopment since reform and opening up, but slow down in developing recent years, theranking is gradually falling behind the others in China.The main reason is that although it is abig tourism province, Shaanxi is not doing good on tourism resources integrationmanagement. In order to make the Shaanxi tourism has a great growth, make full use oftourism resources, enhance the quality of tourism products, this thesis for tourists in ShanxiProvince has created a tourism service supply chain, with advanced ideas of SCM in Shaanxiprovince tourism activities, to monitor the entire tourism activities, makes the reasonablesupply chain operate efficiently and bring a new revolution for Shaanxi Province tourismindustry.As we know,the Shaanxi tourism service supply chain is objective existence, In thisthesis, through the analysis of Shaanxi tourism, based on the situation of Shaanxi tourism, tobuild a reasonable tourism service supply chain for Shaanxi Province.The chain with travelservice as the core, connection with various suppliers and tourists.Coordinate the relationshipamong supply chain members is very important, this paper uses the Game Theory to analyzethe relationship between the members on the chain. Using Shapley Value Method for rationalallocation of the interests of the whole supply chain. Finally for the development of ShaanxiProvince tourism service supply chain is put forward some reasonable Suggestions.As we know, the trend of the tourism is the development of the tourism service supplychain, tourism service supply chain is an important means of developing tourism in ShaanxiProvince.To build a reasonable and efficient tourist service supply chain, bring big benefitsfor tourism and local economy,it is also the important support and promote the sustainabledevelopment of tourism industry.