The Optimized Study Of The Management Mode Of Domestic Travel Angency

There exists a huge difference between Domestic Travel Agency and overseas’in management mode.The development status of DTA concludes as follows:the continues enlarging industrial scope,the increasingly market competition,under the Macro-regulation of government.In addition travel agency come to realize the importance of brand and scope. The horizontal separation policies of domestic travel agency stymie both the function of market mechanism and the creativity of travel agency,which results of low-quality price war and the whole lack of international competitiveness. However,overseas management mode of the vertical separation has determined it’s on a specialized,globalized,and an informatization road. Besides,overseas travel agency has completed the global management allocation and has fully engendered the large scale profits under the regularly development of market-leading economy management mode,including the Vertical separation system, brand-management strategy. According to the present situation,direction,and mode of both domestic and overseas travel agencies, we are able to tell the development direction of domestic travel agencies:we should try to improve the degree of marketing, decrease the influence put on the traveling management mode by the Macro-regulation,conduct traveling industries to be fully aware of the goals of company,improve the awareness of brand-leading management mode and build sound brand-managing market. Besides,we should also encourage travel agencies to be more creative of traveling products,and prosper the branch industry of traveling electronic commerce.leading the large-scale companies to longitudinal integration road to become the supplier of touring products;leading most competitive domestic Medium and Big-sized Enterprises to step an horizontal integration road and become wholesaler of touring products,and leading Medium and Small-sized Enterprises to walk a specialized and different road to become retailers by the management of China Operation style.