Experience Under The Impact Of Economic Satisfaction Of The Hotel's Personalized Service

Experience economy is a new economic form， which rise with thecontinuous improvement of social productivity level, with the improving of thepeople demand level in recent years. The competition in the hotel industry,becoming increasingly fierce with the advent of the experience economy,customer services provided by the hotel demand compared to the previousstandardized services become more complex and diverse. How innovativepersonalized service provided to meet the needs of different customerexperience has become an important way for hotels to enhance theircompetitiveness and competitive advantage. The employees is direct renderer ofthis personalized service, on the one hand, the performance of its work has a directimpact on the level of customer perceived service value, thereby affecting the qualityof the hotel ’s personalized service; On the other hand, the employee’s workperformance dependsIn this paper, refer to the large number of domestic and foreign literature,Based on service-profit chain, internal marketing theory, the experienceeconomic times as the background, the characteristics of the hotel industry,discusses the hotel’s personalized service and the hotel employee’s satisfaction,and explore the special relationship between the two. Also, on this basis, theconceptual model of employee loyalty, efficiency, customer satisfaction as theintermediate variable structure. Select a hotel in the Kunming region as anempirical analysis for the survey, test and correct the model hypothesis, andultimately concluded: Hotel employee satisfaction have a significant positiveeffect on hotel personalized service providers. Finally, according to the findingsof this article, it is proposed that the hotel should carry out high-quality andefficient internal marketing, the establishment of a fair and reasonable incentivemechanism and establish good relationships atmosphere aspects to improve employee satisfaction, and thus enhance the quality of personalized servicerecommendations.All in all, with examples from theory to start trying to consider in the context of theeconomic times, the hotel employee satisfaction have effect on the personalizedservice experience. I hope can provide theoretical reference for the operation andmanagement of the domestic hotel.