The Selection Of Diversification Strategy Of The Earth Pile Foundation Company In Jiyuan

Since China has adopted a market economy, Chinese construction industry hasgained unprecedented development and made remarkable achievements. With thecontinued steady growth of the national economy, it indirectly promotes theconstruction industry to maintain a good momentum of development in the longer term.However, in the context of global economic integration, the external environmentfacing business growth is increasingly showing a trend of accelerated and complicated.Based on their long-term needs of a stage in the development process of enterprisedevelopment direction, goals, a major adjustment in the operating, the transformationof the corporate strategy identities environment and changes in the market, andconstantly adjusts the direction of development in order to survive with developmentof its make rapid reaction signal. The transformation of corporate strategy is not onlythe internal growth needs of the enterprise, but also businesses and the dynamicprocess of the external environment. Many construction companies, especially thelarge number of small and medium-sized private enterprises, excessive compete in theface of the construction industry, construction contracting market is not standardizedand a single operational risks increase.At the same time, the construction industryenterprises are facing the changesof the adjustment of industrial structure and growthmode and have begun to expand diversified business, in order to obtain in the broadfield of business growth. How to make the corporate to choose diversification strategypracticable and breakthrough, and ultimately achieve corporate strategic objectives,this is many construction companies urgently need and expect to solve the problem.Based on the theory of strategic management, this paper analysis and discuss theactual corporate status quo combined with of the earth pile foundation company inJiyuan. First, ananlyze problems in the face of the current situation of enterprisedevelopment of the corporate environment where the construction industry, real estateenvironment, as well as the structure of the real estate industry and enterprise, and identify core resources and core competencies. Then, based on the industry market-Jiyuan, use the the SWOT methods to tease out the opportunities for external threats,corporate advantages and disadvantages, and comprehensive analysis and evaluation.And, combination with strategic management theory, establish diversification strategyselection. Finally, to protecte of the realization of the strategic objectives, put forwordthe targeted measures and countermeasures to resolve the major risks faced byenterprises, and the continued development of the business. Currently, the earth pilefoundation company in Jiyuan is during in the basic construction of the building worksfor the Foundation crucial period of transition to the real estate diversification strategictheory with actually a combination of height.There is an urgent need for systemanalysis and appraisal, in order to solve the actual problems, but also face diversifiedchoose development to provide a reference for other similar enterprises. In a sense, ithas some theoretical significance and value in use.