The Study Of Commercial Banks’ Business Development Strategy

Active as the global financial market regulation and policy to relax,financial institutions, business model and gradually a major shift in businesstype, by an independent banking, insurance, securities, trust, etc. A single typeof financial business into the mixed development of financial markets, differentbusiness types of financial institutions began to trade business institutions, whenconducting penetration and fusion, which is a big trend in the development ofthe current international financial markets, directional and guiding significance.And financial industry in China starts late, although in recent years has madegreat development, but in the financial industry development model largelydepends on the foreign management mode, lack of local adaptation, doesn’treally suit the actual financial development in our country, especially in thefinancial mixed fusion development stage, development mode and strategy ofadaptability, high efficiency problem become more prominent. In the currentstage, therefore, how to correctly understand the development of financialmixed model, and financial mixed development way of the business is directlyrelated to China’s financial industry development level and ability of resistingthe international financial market risk. To the basic theory of financial mixedand the development of Chinese financial mixed strategy have a more clearunderstanding, this article from the perspective of commercial Banks, thecommercial Banks and insurers, securities and trust of forms of cooperation anddevelopment. First of all, in this paper, the origin of Banks businessdevelopment in China, main types and characteristics, as well as trade, businessdevelopment, the basic theoretical foundation, this paper analyzed the problemsof the Banks in China business development strategy for subsequent researchlaid the theoretical tone; Secondly, the author through the investigation ofdomestic and foreign commercial Banks’ business in the scope of business, business quality, business scale, management concept and management mode,analyses the different Banks business development at home and abroad; Finally,on the basis of front research, this paper adopted to the development of China’scommercial Banks trade business SWOT analysis, and points out thedevelopment trend of China’s commercial Banks trade business and direction. Inthis paper, the research to our country financial mixed business theory researchand trade business of commercial bank development practice has very importantsignificance.