Research On Corporate Culture Construction Of China Mobile Shandong

Building of enterprise culture is closely linked to the growth and development ofenterprises, how to do a good job of reform and development of the economic efficiency ofenterprises and carriers at the same time, adhere to the scientific concept of development theoverall situation, the full implementation of the idea of people-oriented, the deepening ofstandardized management and innovation,financial corporate culture-building activities in theproduction, operation and management of all aspects, and give full play to the function ofcorporate culture in the management constraints, to promote all-round development ofbusiness management, marketing, team building, quality service, is worthany businesscontinue to explore an important issue.China Mobile Shandong reality discusses how to fully implement the corporate cultureof the group of companies, how to ensure that the corporate culture and business strategy toadapt to, based on the theory of corporate culture on the basis of the Group’s corporate cultureextends Shandong Mobile the status quo of enterprise culture, in-depth to explore the waysand means of Shandong Mobile enterprise culture construction, and discusses the specificcontent of the Shandong mobile enterprise culture construction, including the construction ofvalues, business philosophy, vision, mission, entrepreneurship, business ethics and otheraspects of content and enterprise the principle of cultural construction level, strategies,methods, processes and MI, VI, BI and CIS system construction, innovative employeehappiness index of Shandong Mobile corporate culture, corporate culture maturity evaluationmechanisms, and based on the PDCA cycle to enhance and improve the level of corporateculture ideas, examples explore the full participatory corporate culture unified performancework practices, such as values, attitudes, knowledge, has the skills, to develop the habits andworking atmosphere such as the overall performance and effectiveness. In this paper the author as the basis of practical experience in Shandong Mobile,theoretical research, explore, refine, practice, innovation, Shandong Mobile Construction richShandong Mobile distinctive corporate culture, methods, evaluation, upgrading and beyond toprovide clear ideas, but also China Mobile other fraternal provinces move the company’scorporate culture construction practice for reference.