Study On China Mobile Corporate Culture Construction

With the world economic and cultural patterns are constantly changing, the trend towards globalization not only put impact on the structure of would economy but impulse corporate development. In the most important economic organization in Chinese market economy system, the company has become a main subject in the market economy, Marx Richard socialist cultural theory has basically evolved into a unique frame of reference and basic trend of its own, for example, the scientific socialism theory, socialist enterprise culture theory etc. Under the theory of Marx Richard socialist culture, Chinese corporate meets the requirement of the development of Socialist Market Economy, it is the power for the corporate to develop enterprise characteristics of culture, which will building a harmonious society.China Mobile, a developing group company, has been working hard to build corporate culture system which stands for Chinese civilization culture since2005. Corporate culture promotes the achievement of enterprises. The main power of forward development masters spirit forces of the company. Mobile employees know that a enterprise culture system will guide developing trend, therefore, study on corporate culture construction is necessary. However, in the period of development, there are still problems to be solved, such as, slogan-ism, short-term-ism, distortion-ism, impatient-ism. In the crucial historical juncture, China Mobile is obliged to explore measurements to build corporate culture.Corporate culture theories are introduced based on Marx Richard socialist cultural theory. China Mobile enterprise general information, its cultural characteristics and the process are presented. The reasons for the existing problems are picked up. Finally, suggestions are put forward according to the target and principle of corporate cultural development. China Mobile enterprise culture is constructing with core competition strengthened, which owns theoretical and realistic significance.