Study On Supply Chain Management Of Wumart

Since the1990s, as China’s retail industry opening up, China’s retail enterprises began topowerful challenges facing the foreign retail enterprises.Facing the foreign retail enterprise steadily expanding, China’s retail enterprises urgentlyneed to improve their competitiveness in order to cope with the increasingly fierce marketcompetition. At present, China’s retail supply chain management level is not high, insufficientinvestment, with the opening up of the retail industry and the world first-class retailenterprises to enter China’s retail industry faces a strong challenge, therefore, how tostrengthen and perfect the retail supply chain management, is China’s retail industry toimprove the core competitiveness, cope with the challenge of wto, the problems to be solved.To solve the core issue of this paper is: in the face of foreign retail enterprises under thesituation of steady expansion, the retail enterprises in our country should be how to strengthenthe supply chain management, the establishment of supply chain management system, andthus effectively solve in an increasingly competitive market circumstances, the competitionalong with rising commodity prices, retail profit margins squeezed operation and so on aseries of realistic problems.This article through to the chain retail enterprise supply chain management’s review ofrelevant theories, the development of domestic chain retail enterprise supply chainmanagement present situation and the existing problems are summarized, the integrated use ofcase study analysis method, method of qualitative research and quantitative research methodsand research methods, normative theory internal and external environment of wumart, caseanalysis, find the wumart, successes and problems, are proposed for wumart, steadilyexpanding and appropriate decentralization and attaches great importance to the talent of thethree policy Suggestions, for the domestic chain retail enterprise supply chain managementputs forward promoting scale management, to strengthen the construction of informatization,strengthening of cooperation with suppliers and supply chain management level and involvedin electronic commerce and so on five big suggestion carefully.