An Industrial Strategy Study Of Urban Rail Transit Key Equipment In Zhuzhou CSR Times Electronic Co.,Ltd.

With the development of our country city that is accelerating, urban rail transit hasbecome urban transit arteries for China with its large Volume, high speed, on time, lesspollution and energy Province. China rail transit industry is in a rapid development stage, butit has become the world’s largest city orbit traffic market.Urban rail transit Key equipments are the most important core of the Urban rail transit. Inthe developed European and Japanese of the Urban rail transit, The emergence of a number ofmultinational corporations such as Siemens, Bombardier, Alston, Mitsubishi Motors become aleader in industrial field. The times electric company break the monopoly of MultinationalEnterprises in the Chinese Railway key equipment market competition, The majorbreakthrough of independent research and development of key equipment, and Gradually withthe outer rail market a certain market share.By the support of national policy, bring a goldenopportunity to industry of domestic urban rail development.Industrial development is one of the basic factors for the development ofenterprises.Choose the correct development strategy is the survival of enterprises in themarket competition, and to obtain the key to sustainable development.In this paper, based on the analysis of the industry development prospects, meet the urbanrail key equipment industry development opportunities and threats. A comprehensive SWOTanalysis on the development of the times electric company, summarizes the opportunities,threats, advantages, disadvantages, and the unique ability of the enterprise, pointed out thedirection of enterprise development strategy. Finally, according to the expected target timeselectric, formulate strategic choice principles, the development of enterprise developmentstrategies, and study the implementation and control of strategy, so as to ensure the effectiveimplementation of enterprise strategy.According to the times electric company of urban rail key equipment business as anexample, the prospects for the development of urban rail key equipment industry, a study onthe development strategy and the comprehensive company, our country urban railtransportation equipment manufacturing industry effective development path, the currentChina has both practical value, has a long-term strategic significance.