Postal Savings Bank Of China Jiangxi Branch Outlets Management Strategy Research

With the development of the financial industry, banking business graduallytransfer to retail business, put forward new requirements to the operation anddevelopment of bank outlets. Bank business outlets is business places, more banksexpand customer, create an important channel of income, is the foundation and theposition of shaping the retail banking business core competitiveness, plays animportant role in the business development bank. Bank management strategy is thebank outlets in the fierce competition in the market environment, in order to adapt tothe changing financial situation, to achieve the overall planning and sustainabledevelopment of the. It is a concentrated expression of network of strategic thinking,scientific regulation dot scope, and according to the need of market environment withconstant change and innovation. More specifically, dot business strategy is in linewith the bank guarantee and bank outlets development objectives, based on creatingnew opportunities in making full use of all kinds of opportunities exist in theenvironment and the specified direction and competitive strategy, banks engaged inbusiness scope, development, rationally adjust the network structure and theintegration of resources.In recent years, the domestic and foreign various commercial banks to meet theneeds of the new situation of the economic development and market competition,improve the core competitiveness of the dot, the exploration and practice constantly inthe network of business strategy, accelerate the network management strategyinnovation and transformation, have had a profound impact on the operation anddevelopment of banking outlets. According to the practice of domestic andinternational network business strategy of bank transformation, can give the postalsavings bank of Jiangxi Province branch networks to carry out business strategictransformation of the necessity and feasibility of the enlightenment.Based on the study of the postal savings bank of China Jiangxi branch networkof business strategy as a case study, the bank outlets strategic business planning andtransformation. At present, the network management strategy of traditional exist manybottlenecks, has been difficult to adapt to the needs of market competition anddevelopment, must carry on the reform, in order to improve the network’s corecompetitiveness and profitability. In the network business strategy planning and implementation, to establish the "market-oriented, customer-centric" businessphilosophy, the site optimization site layout, the integration of network resources,improve marketing service ability, enhance network profitability, in order to realizethe transformation of retail business outlets for development of postal savings bankcore from simple transaction type to the integrated service marketing strategy.Through this research, to solve the existing postal savings bank branch in Jiangxiprovince network management problems in the current construction marketcompetition environment, to adapt to the modern commercial bank network businessdevelopment strategy, to scientific guidance on network business development andprovide a theoretical basis.