The Car Dealership Business Model And The Innovation

In the21century, China’s automotive industry into the rapid growth in just10years,China has already become a superpower, and in the international automobile market statussignificantly ascension, as the world’s most active, the most potential market. At the sametime, China’s automotive industry also has grown to national economic pillar industry. Inthe increasingly competitive today, how to optimize automobile marketing channel,innovation and development, strengthen their own advantages, increase profitability, is inautomobile manufacturers and dealers in front looming problem. The car industry businessmodel and the innovation also dealers will become an important research topic.This paper, from the automobile market in China and dealers in the business mode ofdevelopment, review the reform and opening up in China’s automobile industry in30years development course and dealers of the evolution process of business model,analyzes the car dealer business model in the process of development to the problems, andthe universal search for the cause of the problem. This article first introduces the topicrelevant background and research status from domestic and abroad, and the researchcontent and research method of a simple instructions, then expounds the car dealerbusiness model and the present condition of the car dealer business pattern classification,the dealer’s business model development trend, and on the basis of detailed analysis andstudy of car dealer business model of the existing problems, and put forward somecountermeasures to the dealer’s macro innovation Suggestions and profitability innovationcountermeasures, so as to promote the development of the industry of car dealers.