The Research On The Strategic Mode Of Auto Franchisers In Wuhan District

This paper emphasizes on the d strategies-model of Wuhan automobile franchising dealers in current market circumstance and highlights trade of view. In the author's opinion, although the auto market used to blowout, nowadays it grows increasingly stable and presents itself with endless vigor. According to the heavy pressure and plight of the auto enterprises especially the automobile franchising dealers from the competition in a certain period, this paper poses three strategy-model directions for the dealers in Wuhan area: build auto franchising dealer enterprise group(horizontal integration strategies); carry out franchising dealer strategic alliance (joint strategies); allow the auto franchising dealers enter the after-auto market.The theoretical expound on this paper builds up outline for the research. Pointed by Freld.R.Davie's Strategic Management, this paper introduces theories on GSM rectangle, SWOT rectangle, integration strategies (horizontal integration), and joint strategies. It emphasizes on the definition of enterprise group, Group Company and the management structure of it. At the same time, it introduces the definition, motive, and types of the Strategic Alliance.On the base of the summary of the domestic passenger-taking automobile market, this paper explains in detail the mainstream auto-sale's mode—Franchising Mode (also called 4Smode) . It also introduces the sale's mode of the countries with high-developed auto industry such as EU, America, and Japan. This reveals the domestic dear-in plight of the auto franchising dealers, and indicates three out-ways of the auto franchising dealers' strategies.Aimed at four-in-one auto dealers' business mode currently, the author puts up with the idea of Auto Dealers' Enterprise Group, explains the motive of building the auto dealers' enterprise group, and analyzes the motive in creating the sale's mode of enterprise group. The author also makes a traversing comparison of Wuhan auto dealers and points out six specific ways for them to establish enterprise group. The operation strategies are also mentioned to some extent.Thoughts on the strategic alliance between auto dealers and the possibility ofexecuting this alliance are presented. The object, ways and cooperative mode of the strategic alliance between auto dealers are explored in depth. Hindrance and countermeasures to the alliance are presented.The developing tendency of the after-auto market abroad is pointed out on the base of the detailed explanation of the definition of after-auto market. The properties of the after-auto market in China is analyzed and its developing direction is definituded. In the meanwhile, this research is targeted at Wuhan area, makes a qualitative and quantitative analysis by the method of marketing research. It makes an estimation if the market capacity and explores what the consumers focus on. Therefore, the strategic choice and the choice of trade and by the auto dealers when they enter the after-auto market in certain area are presented, which emphasize on their investment, their operation, and their management strategy.