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Enterprise The Highest Political Level And The Execution Level Cultural Cognitive Consistency Research

Posted on:2014-03-13Degree:MasterType:Thesis
Country:ChinaCandidate:Q C TanFull Text:PDF
GTID:2269330401986618Subject:Business management
Abstract/Summary:PDF Full Text Request
The corporate culture has become a key element of the success of the business management. Within the organization, and how corporate culture unified understanding of all the employees, so that employees throughout the company as a common vision efforts to agree a common values to all staff the public mind into a city with one heart and one mind, the enterprise must conquering, war victorious confused every enterprise will face in the course of practice. Incorporated attitude consistency theory, to build the culture of the enterprise the highest political level and the execution level cognitive consistency model by model analysis found:in the case of the corporate culture of any given top decision-making and execution layer cognitive After adjustment of up to three times the highest political level and the execution level attitude between enterprises the highest political level and the execution level cultural cognitive consistency.In this paper, by constructing a "top decision-making and execution layer enterprise culture cognitive consistency model analysis have the following two conclusions:the highest decision-making level should always maintain a neutral attitude towards the implementation layer. Layer needs to perform three cases in terms of when the attitude of the highest political level of the two dimensions of the corporate culture is one positive and one negative, the execution layer up to go through the time consistency adjustment can be achieved attitude of the corporate culture a large large and one small change, and this process layer on the attitude of the highest political level to maintain positive; when the attitude of the top decision-making dimension of corporate culture and son are positive, then the implementation of the consistency adjustment layer up through two attitude of the corporate culture is a small and a large one large and one small change, and this process layer of the attitude of the highest political level to maintain negative negative; when the attitude of the highest political level of the two dimensions of corporate culture is negative, execution layer up to need a small and a big one large and one small change the attitude of the corporate culture, process execution layer negative attitude to maintain the highest political level can be achieved through three consistency adjustment negative.Article also build and mathematical conversion scale quantitative consistency model, the establishment of the theoretical model and data-level contact, the concept of corporate culture from the highest political level to the execution level floor of the corporate culture change into consistentmodel for solving the problem, by the attitude of the subject and NLP business coach, converted to the solution of the consistency model of enterprise management measures and actions, and provide recommendations based on the research results to the building of enterprise culture.
Keywords/Search Tags:Corporate culture, Cognitive, Consistency
PDF Full Text Request
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