P Bank Corporate Culture Construction Study

As an important part of the financial industry, Modern commercial banking are explored through the construction of corporate culture to innovative services to gain a competitive edge. In addition to the four banks, most of the joint-stock commercial banks are difficult to grow up, and the Construction of corporate culture is still very fragmented, not systematic and do not form a unified, complete image, do not rise the building of enterprise culture to the height of the enterprise development strategy. Current corporate culture construction of the joint-stock commercial banks is at a crucial stage for their own use, and how to absorb and learn from other advanced corporate culture and help itself to promote a modern commercial bank, in building a unique corporate culture can develop internal formation of condensation and incentives; external form attracted recognition.P Bank as a leader in the small and medium-sized joint-stock banks, clearly refined "Uphold integrity, creating excellence" as core values, extracted "concentric across" as the spirit of enterprise,"Sunshine, simple, inclusive, motivated" as organizational climate,"dedication, professional, enjoy of work "and" righteousness, atmospheric, and sharp" as the manager style, form the complete unification P Bank cultural mindset. However, the environment of the existing knowledge economic changing quickly, how to improve the building of enterprise culture to adapt to the rapid changes in the development of the internal and external environment has become an important part of the competitiveness of enterprises.Start from the analysis of the corporate culture of the P Bank, through the analysis of the problems and shortcomings of the P bank building of enterprise culture, based on further analysis of the advantages and disadvantages of the P bank building of enterprise culture, opportunities and threats facing. Finally, the proposed the P Bank corporate culture building successful countermeasures as well as the implementation of measures.