Analysis Of Supply And Demand And Research Of Control Measures Of Qinzhou Hospitality Industry

Qinzhou City is a tourism started late, tourism economy is not developed city. In recent years, the State Council promulgated the "Guangxi Beibu Gulf Economic Zone Development Plan", the craze for the opening up and development of the Beibu Gulf, China ten million tons of oil refineries settled, the Bonded Port of construction as well as the Guangxi twelfth Games held so Qinzhou has become a hot city. At the same time, the government to attract investment to promote high-star hotels as well as the introduction of preferential policies for the five-star hotel triggered a wave of investment in building high-star hotels around the developers in Qinzhou. In such a boom that gave birth to many large-scale, high-star hotel project intends settled in Qinzhou, but at the same time, many local hotel business is gradually getting worse.Due to worries about the introduction of many high star-rated hotels in blindly, can lead to adverse consequences of QinZhou hospitality industry development, this article through to QinZhou hospitality industry, the supply and demand analysis, based on the analysis question a problem solving"" discovery problem framework, through literature analysis, field investigation, inductive and deductive and a method such as questionnaire survey, on the basis of objective analysis QinZhou hospitality industry development present situation, the use of tourism demand and supply, the market marketing theory and the SPSS software, the total QinZhou rooms in the hospitality industry, the scale structure, product types, analyzes the spatial distribution of supply and demand, and determined the basic QinZhou market the demand of the customers in the hospitality industry, analyzes the QinZhou source characteristics of hospitality industry. Found QinZhou market supply and demand situation of hospitality industry has the following characteristics:sufficient amount; Measured by the number of rooms, the grade of the structure is reasonable, but under construction or planned after luxury hotel project investment market, will cause the upscale hotel guest room number, the total excess; Counties in hospitality industry spatial distribution; Hardware product homogeneity serious, hotel service quality is not high; Demand since the first half of2011has been insufficient; Customers is relatively mature, the purpose is given priority to with meetings and business, short the guest is in the majority, house prices is a mid-range hotel price most choice. At the same time, find QinZhou hospitality industry there is class structure, time, space and unbalanced in aspects of the quality of the product and the product problems such as lack of core competitiveness.On this basis, aiming at the cause of the disequilibrium of supply and demand for social economic development, tourism development pattern, policy and industry management, enterprise own reason analysis, proposed the countermeasures for solving QinZhou disequilibrium between supply and demand in the hospitality industry, at the government level, should focus on optimization of macro environment to live in the hospitality industry, improve the accessibility of traffic, speed up the construction of urban development, vigorously develop exhibition economy, improve the quality of tourism development, etc.; To strengthen the government management of the hospitality industry and support, strengthen the cooperation of relevant departments, strengthen the tourism department functions, actively play the role of industry associations; Should introduce the hospitality industry development planning, in the changing social and economic conditions, optimizing space layout in the hospitality industry, optimize the class structure in the hospitality industry, guide the health investment in the hospitality industry, improve the exit mechanism of hospitality industry; On the enterprise level, to develop the hotel core competitiveness, to strengthen the construction of enterprise culture, build brands, improve service; Need to solve the problem of the lack of talent, retain talent, the introduction of hotel management group, to build the hotel personnel training system.