Research On Product Market In Strategy Of Wzms Tea Co. LTD

In recent years, the six fort tea market is developing rapidly, the market prospect is consistent. Big six fort tea production enterprises on the enterprise scale, production technology, product quality advantages, but in product marketing, market development and brand influence is still lack, lead to slower profit growth, development speed is limited. A lot of money in the society now is into the six fort tea industry, at low prices to compete, killing six fort tea products low-end market is very competitive, but in the high-end product market and the depth of the lack of product development. Only developed marketing strategy suitable for their own development can win in the fierce market competition, make the enterprise as large as possible to gain market share, become the first among the six fort tea industry. WZMS tea industry co., LTD. Is a collection of planting, production, sales integration of private enterprises, the company set up in2004and started production of six fort tea products, product variety, suitable for all kinds of consumer demand, the products are of good quality and won several awards. But because the product marketing there is a problem, the development of the company into the bottleneck. Taking WZMS tea industry co., LTD as the research object, in the six fort tea products, on the basis of market analysis, trying to research an suitable WZMS tea industry co., LTD., product marketing, make it into competition in the market for new marketing strategies.This article from five parts to WZMS tea industry co., LTD. Product marketing strategy is studied. The first part of introduction, the first for this article explains the research background, purpose and significance of topics, introduces summary of relevant theories and research status quo, stated in this paper, research content, research methods and innovation points are pointed out. The second part, WZMS tea industry co., LTD. Present situation and existing problems of the combination of product marketing, first a brief introduction to WZMS tea industry co., LTD., and then introduces the status quo, WZMS tea industry co., LTD. Product marketing mix WZMS tea industry co., LTD. Product marketing and pointed out the problems existing in the process. The third part, WZMS tea industry co., LTD. Product marketing environment analysis, through the macro environment analysis, industry competition analysis WZMS tea industry co., LTD. Products, the micro environmental analysis products SWOT matrix analysis WZMS tea industry co., LTD. The fourth part, WZMS tea industry co., LTD., marketing strategy, based on STP strategic analysis WZMS tea industry co., LTD., to develop a firm’s marketing strategy. The fifth part, WZMS tea industry co., LTD marketing strategy implementation of safeguard measures, from the organization, human resources, cultural security, information security measures are put forward...