Studies On The Marketing Strategy Of Lanzhou Bank

Bank of Lanzhou as the oldest local financial institutions, listed in1998, In the2008,Bank of Lanzhou has changed its name. Until now it has been successful cooperative shares, capital increase, restructuring and operation of state-owned assets, the operation of the State-owned model, and also the formation of a corporate culture with its own characteristics. However, with the SPD Bank, China Citic Bank, China ZheShang Bank, Industrial Bank Co Ltd. have entered into, Lanzhou financial market competition has become fierce, the market position of the Bank of Lanzhou is facing unprecedented challenges, can break through the traditional and backward marketing model, expand into new markets, improve service levels, establish a brand and features, expand the scale and improve competitiveness is directly related to the survival and development of the Bank of Lanzhou.Basing on the analysis of the marketing environment Bank of Lanzhou facing, as well as the SWOT analysis tools, the company’s main competitors were analyzed and compared, and a detailed analysis of the advantages and disadvantages of the Bank of Lanzhou, opportunities and threats facing; market segmentation, target market selection positioning, based on the Bank of Lanzhou competitive product strategy, pricing strategy, channel strategy, promotion strategy. Bank of Lanzhou marketing strategy implementation in terms of culture, talent, organization, technology safeguards.In this paper, has a strong role in guiding the Bank of Lanzhou scientific understanding of market positioning and marketing strategy development and realistic operability, other city commercial development to be learned.