The Research Of HC Company Development Strategy

The existence and development of ATM service enterprises is a worldwide phenomenon. The world financial crisis in2008has not only brought the tremendous changes to the global financial industry, but also brought China’s banking sector many negative effects. Indirectly, the financial crisis has been affecting China’s major banks’ procurement in financial self-service electronic equipment. Banks are becoming increasingly demanding towards ATM service products, but asking for a lower price at the same time. With the innovation of the industry technology, every ATM service enterprise tends to be homogeneous both in product manufacturing and marketing techniques. The ATM production service competition like sales and maintenance, etc. has gradually evolved into price competition. That banks continue to suppress the purchasing price due to the competition among ATM production agents results in that ATM service enterprises are getting lower and lower profits. In recent years, since scholars at home and abroad are gradually realizing its significant status and irreplaceable effects of ATM service in people’s economic life, researches on ATM enterprise development strategy are started on.This research conscientiously and comprehensively analyzes the strategic internal and external environment of ATM service enterprises. On this basis, we use the current state-of-the-art strategic management theory and analytic methods to analyze the ATM service company analysis, First of ATM services company-HC company internal conditions analysis, including HC company development present situation, achievements, maintenance of cases, service scope, etc.; Then the ATM services company general situation of the external environment of the industry analysis. market environment, including the macroscopic law of the entire industry. economic. social. cultural and technological environment and the development of ATM services company status, etc.; Again is to HC company ATM service development strategy analysis, first carries on the SWOT analysis, and SWOT matrix is obtained; ATM services business overall HC company development strategy is still the HC company’s traditional service business do big, the development of new business as the HC company’s development strategy; Finally the HC company development strategic implementation safeguard measures are put forward. Try to give suitable for ATM service mode of medium and long-term development of enterprises-HC company.