The Research Of The Tourism Industry Layout Of Shan Dong Peninsula’s The Blue Economic Zone

The reasonable layout of the tourism industry is conducive to the sustainabledevelopment of regional tourism, it also guarantees the maximization of the regionaltourism’s economic benefits and the minimization of its negative effects. So in orderto guarantee the long-term and healthy development of tourism in the blue economicof shan dong peninsula, we need to adjust and optimize the spatial layout of itstourism industry.Compared with the Yangtze river delta and pearl river delta region, the level ofdevelopment of the tourism industry is lower in the blue economic of shan dongpeninsula, the spatial layout of the tourism industry needs to be improved. Therefore,there is important practical significance about the research of the layout of the tourismindustry in the blue economic zone.The paper applies the theory of location, growth pole, point axis as well as thetheory of division of labor and cooperation in the region. It refers to the extensiveliterature and collects the data on shan dong statistical yearbook and regionalmunicipalities tourism statistics. It applies the analysis of horizontal and verticalcomparison and the method of qualitative and quantitative combination, such as themethod of analytic hierarchy process and fuzzy comprehensive evaluation, combinedwith the actual, to study the tourism industry layout of the blue economic zone of shandong peninsula. According to the research of the current situation and the process ofevolution of the layout of the tourism industry in region, it analyzes the existingproblems as well as the trends of the evolution, based on which, it make appropriaterecommendations and countermeasures.The paper is divided into seven chapters.Chapter one, introduction. This chapter introduces the background, theoreticaland practical significance, summary at home and abroad, the ideas and methods ofresearch. Chapter two, related concepts and theories. This chapter introduces the concept of thetourism industry, the layout of tourism industry and the integration of tourismresources, based on which, it elaborates the theory of location, growth pole, point axisand the division of labor and cooperation in region, which provide the theoreticalbasis for the research of the layout of the tourism industry in the blue economic zone.Chapter three, the analysis of the situation about the tourism resources anddevelopment. On one hand, it classifies the tourist resources and sums up thecharacteristics of the tourism resources. On the other hand, it analyses thedevelopment of tourism from domestic tourism market and inbound tourism marketsin the blue economic zone.Chapter four, the status of the layout of the tourism industry in the blue economiczone of shan dong peninsula. This chapter includes three parts: the tourism resources,tourism transport and tourism enterprises，among which，the part of the spatialstructure of the tourist resources mainly analyses the spatial distribution of the amountof the tourism resources, the spatial distribution of different types of tourist resourcesand the evaluation of the integration of the tourism resources. The part of the tourismtransport mainly analyzes the highway, rail, air and water. The part of tourismenterprises mainly analyzes the star hotels and travel agencies. Finally, based on theabove analysis, it puts forward the problems of the layout of the tourism industry inthe blue economic zone of shan dong peninsula.Chapter five, the evolution and trends of the layout of the tourism industry inblue economic zone of the shan dong peninsula. This chapter explains the influencingfactors of the evolution of tourism industry in blue economic zone. It analyzes theevolution of the layout of the tourism from the mode, tourist attractions, tourismtraffic and tourism enterprises, based on the above analysis, it makes prediction to thetrend of the layout of the tourism industry in blue economic zone.Chapter six, the adjustment and optimization strategy about the layout of thetourism industry in blue economic zone of shan dong peninsula. This chapterexamines the optimization objectives and principles of the layout of the tourismindustry in blue economic zone and puts forward the measures of the adjustment and optimization about the layout of the tourism industry. It puts forward the targetedmeasures mainly from four aspects of the government, tourism products, tourismtransportation and tourism enterprises.Chapter seven, conclusion and outlook. This chapter includes conclusion andoutlook, the conclusion of the study is discussed on whole, and the work which needto improve is discussed.