The Design And Research On Business Management System Of Ping An Bank Based On Data Mining

Ping An Bank some branch in recent years, with the enlargement of the scale, businessproduct innovation, assessment of branch system transformation, the transformation of thecustomer manager system, refining the management of customer, the urgent need for bankbusiness data collection and analysis of timely, accurate and complete, improve managementlevel of the bank. While building a set of can performance statistics, income distribution,business system management, focus on individual business promotion and informationcommunication in the integration of powerful business management support system of bankbusiness data management and evaluation is of great significance.The knowledge discovery in databases is a hot issue in the field of database research andartificial intelligence, which has also known as data Mining. It is an analytical process, aimsto explore the relationship between the consistent patterns in the search data or systemvariables, and then verify the results of the process set by the patterns detected by new data.The ultimate goal of data mining is prediction, forecast data. Complex data mining projectsmay require experts in various fields, the managers of enterprises together with design andplanning.The rapid development of Chinese banking to make commercial Banks accumulated alarge amount of data, data concentration, commercial Banks have set up data warehouse,started to apply various banking statistics and method to establish evaluation model, and thenset up a comprehensive mechanism to statistical analysis, in order to reduce costs and risks ofbanking industry. Through the perspective of data mining to the design of bank businessmanagement system implementation are analyzed, and a branch in Ping An Bank businessdata as analysis object, using the existent adaptability research of data mining algorithm,using a variety of analysis model, respectively, to explore suitable statistical analysis model isestablished.Based on the data mining application in the management of commercial Banks as theresearch object, USES the theory research and empirical research combining the researchtrain of thought. Theory research mainly through access to domestic and foreign latestfinancial management, commercial bank management and the application of data miningresearch results and the related literature and digging, forming about financial management, commercial bank basic idea and model of the application research of data mining, and closelycombined with empirical research. Empirical research in combination with Ping An Bank, abusiness management system data, using the way of the quantitative research andcomparative research.Intended results：Combined with Ping An Bank, a bank business development actualsituation, through the integration of internal and external information requirements,implementation of branch business management system overall planning and systematicconstruction, the coordination, perfecting the basic information management, specification,on the basis of full consideration branch management requirements and future developmentdirection, based on data mining technology to build a set of system performance statistics,income distribution, business management, customer contribution analysis, focus onindividual business promotion and information communication in the integration of powerfulinformation platform, promote the development of bank each line business better.