Research On The Influencing Factors Of Farmers’ Willingness To Participate In "Super-agricultural Docking"

Accompanied by more than30years of reform and opening up, China’s agriculturalproducts has experienced a fast market, the process of modernization of small production andbig market in the development process highlights the problem of agricultural income offarmers. These problems alone a part can not be solved, which is the logic of the market andpolicy implementation has been proved. Innovative approaches to learning from internationalexperience, start to optimize the supply chain of agricultural products from the process ofcirculation of agricultural products, the above-mentioned problems can be solved. Guidance dby the support of the government,"agricultural-supermarket docking" new agriculturalproducts circulation mode gradually deepening people’s lives. Farmers is a major participantin the main body of the "agriculture super-docking" mode, but for farmers, the model is, afterall, is a novelty, is bound to affect farming practices and sales practices of farmers, farmerswilling to participate in this case,"agriculture super-docking "mode? The model in China ishealthy and sustainable develop key problem, therefore, strengthen the willingness to farmersto participate in the "agriculture super-docking" mode problem with some theoretical andpractical significance.This paper based on transaction costs, the theory of economic behavior of farmers as aguide, on the basis of domestic and foreign literature, the use of the method of combiningnormative analysis and empirical analysis of "agriculture super-docking" the mostrepresentative "farmer cooperatives the supermarket "mode, for example, the use of surveydata in Qing Zhou, Shandong Shou Guang City220vegetable growers and cooperatives andsupermarkets interviews, to establish the willingness of farmers to participate in the"agriculture super-docking "factors Influencing model. Binary logistic model regression offarmers to participate in the "agriculture super-docking" Factors Affecting Willingness to dealwith. The results show that:"agriculture super-docking" cognition, the degree ofspecialization of production, the scale of cultivation, production facilities, the farmers put intofinancing the degree of difficulty and willingness to participate in the "agriculture super-docking" are positively correlated; age of household head, education level, sales ofvegetables and willingness to participate in "agriculture super-docking" the negativecorrelation off.