WangCheng Rural Commercial Banks In Microfinance Business Process Reengineerin

With the deepening of reform and opening up as well as the growing development of the financial markets, the emergence of rural commercial banks provide small loans for small and medium-sized cities and township enterprises, the creation of good conditions. Then, in the current economic situation, both for the enterprise or in terms of the banking sector, are facing huge market pressure and competition, In this regard, the purpose of such small banking sector of the commercial banks in rural areas, how can a huge market competitors seek their own survival, and how do small loans credit services, is directly related to its survival, as well as its social functions and roles to play.Wangcheng commercial banks based on the above, in line with the study of the theory and practice attitude, rural commercial banks, microfinance business process reengineering study discusses, in the course of the study, I focus on the use of empirical research method this case study profiling, and analysis of its design and its implementation in the microfinance business process reengineering program. Through this research, aims to do for Wangcheng Rural Commercial Bank microcredit business market expansion useful contribution and research practice.