The Study On Marketing Tactcs Of Changsha Unicom Group Informatization Services

One of the telecommunications industry is a pillar industry in China, subject to a high degree of concern.. In2008, the Ministry of Industry and InformationTechnology,the National Development and Reform Commission and the Ministry of Finance jointly issued a notice on deepening the reform of thetelecommunications system, perestroika China Unicom, China Telecom and China Mobile three operators entire business operations qualifications and continues to win3G licenses, China Unicom WCDMA license,mobile for TD-SCDMA license, CDMA2000license for telecommunications, the three running supplier of both operating fixed and mobile voice and data services, Internet services and other value-added services,China’s telecommunications industry has now entered fullthe great era of business operations. Communications industry3Gwar has kicked off.In this pattern, the strategic position of the Group’s customers inthe increasingly high key battlefield for various telecom enterprise competition. Group information technology products has an important role to maintain and expand the Group’s customers. The paper in determining the significance of the topic on the basis of analysis of the types,characteristics, scope of Changsha Unicom Group information products; analysis of theopportunities and risks faced by the Changsha Unicom Group’s information technology product development, strengths and weaknesses. Information products, Changsha Unicom Group on Market and retained, Changsha Unicom Group productmarketing strategy and development strategies; important information products to all sectors of society; proposed Changsha Unicom should lock industry information needs of ourcustomers, for customers of the Group of different industries, thelaunch of the Group of personalized information products and services to meet the needs of customers marketing model. Recommended future, Changsha Unicom to actively respond tocontrol risk, effectively reduce customer ARPU reduction andchum rate, continue to the Group’s customers the advantages of scale and WCDMA high-speed advantages, grasp the needs ofcustomers personalized information, to ensure the Group’s customers Changsha Unicom an important driving force forsustainable development and growth. Changsha the Unicom deal with the corporate customer market competition and maintain its competitive edge to produce a positive role.