Research On The Marketing Tactics Of The Group Client Of Guangxi Moblie

Since 2008 the restructuring of China Telecom, China Mobile, China Telecom and China Unicom have access to the full—service operations and 3G licenses, added with fixed and mobile voice and data services, Internet business and other value—added industry. It means that China telecommunications industry has now entered an era of full-service operations.With full-service era, China's telecommunications industry faces increasingly intense competitive environment. Form of competition has gradually changed direction from maintaining customers and the development of voice services to the provision of information and industry application solutions. As group client, China Telecom has a strong foundation and occupy a considerable advantage; China Unicom has a relative experience in the full-service operations, does it SO in group client market; China Mobile, although it occupied a monopoly position and had absolute advantage in individual clients market, is in a relatively disadvantaged position in the group client market. Therefore, it is very important to research the marketing strategy of group clients in the era of full—service operations for China Mobile.This paper takes it as the study background that Guangxi Mobile are facing the fierce competition on group's customer's business with rivals in the same trade. It regards actual conditions of the company and relevant materials as the point of departure. It is also combined multi-disciplinary knowledge that are marketing studying, strategic management, management, etc. Using many kinds of methods such as summing up, educing etc., this essay makes full study on how to construct practical group client's marketing tactics of Guangxi Mobile. The main idea of this paper is that:first of all, describe Guangxi Mobile's group client current situation of marketing, and then point out the problems of Guangxi Mobile's group customers marketing, and finds the impact of Guangxi Mobile Group client s marketing with factors, which include the macro environment and micro-environmental factors and internal environmental factors. At the same time, it analyses the strengths, weaknesses, opportunities and threats of Guangxi Mobile. After the analysis of the factors, it finds out the impact of Guangxi Mobile's customers demand to identify the segment market, and then accord to this segment market to select the target market. At the last of paper, it proposes some marketing strategies by combining theory with practice. The strategies are about how to stabilize and expand the group customer market, and establish long-term relation with group client from long-term interests.