A Study On Customer Loyalty For XX Auto Sales Company

As competition is growing increasingly fierce in the automotive market, usually itis difficult to hold on to the advantages of products, technologies and prices for long.Therefore, auto service has become a favorable weapon of competition and a source thatauto companies strive to obtain for a differentiation advantage after the entire autoindustry has gone through price wars and competition regarding product quality andtechnical innovation, Now more and more auto companies begin to focus on service,gradually establish a service concept involving the entire personnel and whole processin their constant exploration and experience accumulation, and take theories of servicemarketing as their guiding ideology in order to improve customer loyalty andsatisfaction. Now the auto service industry is not only engaged in the two aspects ofauto sales and after-sales service in the traditional sense.After years of development, XX auto sales company has developed300,000loyalcustomers and influences the regional market to a certain degree. However, it isinevitable that in providing services, there is customer loss and that customer loyaltyand satisfaction are not high. If XX does not attach importance to them and takes someimprovement measures, its reputation in this industry will be affected, and is even likelyto suffer from losing existing customers. Most of the studies concerning how to build acomprehensive service system to retain existing customers are mostly theoretical andthere is a lack of an operational system that is combined with practice.On the platform of pre-sales service, sales service and after-sales service of XXauto sales company and by taking customer loyalty as an object of study, which plays animportant part in auto sales service, a survey analysis and a summary are made oncustomer loyalty for XX from the three aspects of customer satisfaction, customer valueand trust in relationships, and a further exploration is taken into the strategies forimproving customer loyalty and satisfaction in auto sales and service industry. Thisstudy will provide some references for the auto sales industry to offer better customerservice.