The Theoretical Discussion Of Customer Loyalty And Demonstration Study

The concept of customer loyalty deriving from the viewpoint of marketing development, is to discuss the significance of customer loyalty to enterprises and consumers themselves. With the competition picking up and the customer contest cost rising in theconsumer market, the developing and protecting loyal customer colony has become the enterprise's important strategy to win the market. The establishment and implementation of customer loyalty management strategy, providing integrative and different service for the customers, and carrying out high-class customer commitment, is an important safeguard to keep endurable and interactive relationship between the enterprise and the customer. Therefore, how to establish and retain customer loyalty has become a focus of the customer relationship management academia and practitioner. On the basis of the previous papers and on the background of the service consumer market, the thesis, combining theoretical analysis with empirical research, tries to analyze the influencing factors of costumer loyalty and construct the basic drive model. In the case of Shenyang Carrefour, it demonstrates the factors' influence on the customer loyalty, and put forward establishment and implementation of customer loyalty management strategy.First, this paper introduced the background, method, and meanings of the research. And has analyzed the influencing factors and basic drive model of customer loyalty; presented the measure method of customer loyalty; put forward establishment and implementation of customer loyalty management strategy; use questionnaire to measure the customer loyalty condition of Shenyang Carrefour, After that, the author deal the data with SPSS12.0 for windows, and find the influencing factors of customer loyalty in enterprise. Last, the author put forward the research conclusion.