Chongqing City Image Communication Research

Increasing competition among cities to promote awareness of the urban marketing, urban managers in the importance of urban development.? The city managers constantly with strategic vision at the local resources, history, culture, celebrities, landscape, enterprise, specialty, infrastructure and investment environment, promote the urban comprehensive strength to find the methods and ways. City marketing theory, the most practical value is undoubtedly the city's image marketing theory.July 20, 2008, Bo Cilia, Party secretary of Chongqing Municipality in the third building of the Third Plenary Session of the "Five Chongqing": "Livable Chongqing", "smooth Chongqing", "Forest of Chongqing", "peace in Chongqing" and the "Health in Chongqing" as the development of new targets in Chongqing, a new pursuit. Building "Livable Chongqing", "smooth Chongqing", "Forest of Chongqing", will effectively improve the hardware environment: building "smooth Chongqing", half an hour to achieve the main city, main city of radiation enhanced features, will effectively promote the development of districts and counties; "should Home of Chongqing, "will fundamentally improve the living environment of Chongqing;" Forest of Chongqing, "you can improve the forest cover."Peace in Chongqing" and "health Chongqing" is to improve the soft environment of the two major help. "Five Chongqing" inspiring, Chongqing, the public and investors will create a better living and investment environment will enhance the urban quality, attractive and accumulation of related industries, capital and talent. "Five Chongqing" substantially more can be seen as a new urban image construction in Chongqing's new goals, new strategies. "Five of Chongqing," the proposed new construction in Chongqing city the way ahead, "the five Chongqing" building, image building of the city of Chongqing has a huge boost.Based on the domestic and international city image transmission theory of learning, especially for the image transmission process of sorting out the city, with Lass well's "Five W" patterns of spread, specific analysis of different stages of development in Chongqing city different image orientation, and finally establish " Five Chongqing "is the image of the New Chongqing city spread strategy. By analyzing the "five Chongqing" building objectives, specific measures, significance and role, explain the spread of their acculturation advantage of Chongqing city image, which summarized the Chongqing City Image Communication Strategy, hope to enhance the competitiveness of Chongqing city, to promote Chongqing City Construction to make some contribution.