A Enterprise Business Strategy Research

In recent years, with the acceleration of China’s urbanization and expansion of domesticdemand, as well as the adjustment of agricultural structure and the improvement of the levelof residents consumption, the production, logistics and consumption of meat and other freshagricultural will increase year by year, the whole society put a higher demand on the safetyand quality of agricultural products. Accelerate the development of agricultural Cold ChainLogistics, and frozen products trade, has a very important significance for farmers continuedto increase revenue and protect food safety. December2008, the Pearl River Delta RegionReform and Development Plan "prepared by the National Development and ReformCommission clearly to actively develop modern agriculture and promote regional economicintegration of the Pearl River Delta, Guangzhou should play a leading role as a central city,built in the Pearl River Delta region city circle one hour.2010and2011, the state and theGuangdong Provincial Development and Reform Commission has issued agricultural ColdChain Logistics Development Plan proposed to expand the cold chain logistics market,strengthening of cold storage construction project, the proposed policy support, increase input.In2012, the Ministry of Industry and Information Technology issued a "Meat Industry"12thFive-Year Development Plan. Frozen agricultural Cold Chain Logistics and its directly relatedto trade industry is facing significant development opportunities.Cold chain logistics industry, leading enterprises in Guangdong Province, Company A inthe new situation, as how should grasp the opportunity to accelerate the development offurther bigger and stronger, and has become the company managers urgent need to study andsolve the issue. The corporate strategic planning can plays a major role for the survival anddevelopment of the company’s. Therefore, the study of the development strategy of theCompany A has important practical significance for the promotion of enterprise development.Enterprise Strategic Management Theory analysis of the external environment and the internalresources of the Company A, the ability to use the typical strategic management tool, on thebasis of the formation of Company A business development strategy through SWOT analysis,and proposed the key tasks of the implementation of the strategy and safeguards. Thisresearch can provide some reference for the reform and development of the Guangdongprovincial enterprises.