Urban Image Urban Planning And Management Perspective

With the advance of global urbanization and urban modernization, urban competition has replaced the national competition and industry competition to become the focus of global competition. The city image as an important resource elements of the urban core competitiveness has also been increasingly common concerned. However, many cities construction process in China ignores the importance of the city image. Kunming as one of the first one historical and cultural cities, the wave of globalization and the bridgehead strategy offer Kunming a higher platform for the city image shaping in the future.This paper takes Kunming city image as the object of study, with the theory of city planning and management in the public management to analyze the current situation of the development of Kunming City, city image difference is low, the infection is weak and the protection and development of historic and cultural resources are not balanced and so on many issues. The effect of Kunming city image shaping factors from the main object of the angle, and from the government, enterprises, the public level, put forward specific measures and countermeasures, Kunming City image-building mainly include:the government should improve the legal system and its functions, establish effective procedures for approval of planning, the use of more professional and technical personnel; enterprises should to participate actively in the city image, to fulfill their social responsibility; the public to enhance their quality. Through a series of measures, let Kunming shows its unique city image in the international platform for South Asia, Southeast Asia, improve the visibility of the city, and play an exemplary role in the city development process.This paper consists of six chapters. The first chapter is introduction, the background and significance of the research is mainly discussed in this paper, and defines the objects of research, a preliminary analysis of the relevant theoretical research, and the research methods and ideas. The second chapter shape the experience and Enlightenment for the domestic and international city image. The third chapter analyzes the subjective and objective factors and the mechanism of shaping the image of the city. The fourth chapter takes Kunming as example, from the angle of city planning management of Kunming city image, especially the present situation and problems of city environment construction. The fifth chapter in view of Kunming’s problems, the government, enterprises, the public and the profession of city planning respectively shall be the responsibility of the urgent need to improve and suggestions. The sixth chapter is the conclusion.