The Study Of The Corporate Social Responsibility Based On The Frequent Pattern Mining

In recent years, the global natural environment continued to deteriorate, andother series of problems caused by the lack of corporate social responsibility, such asthe Apple phone, adulterated high-quality gold, sanlu milk, the lack of corporatesocial responsibility get the attention of people, corporate social responsibility (CSR)is the hot topic of current academia, government, business community. This paperanalyse the survery data of1268industrial enterprises in China from China economicresearch center,aim at finding out the CSR pattern of china enterprises, in order toprovide useful reference in the process of carrying out CSR(corporate socialresponsibility) among the enterperises in China.Business is an dynamic integral part of the social, enterprises can not have adevelopment if they get separated from the community; making profits is the mainpurpose the business enterprise, but the business activities of companies must withinthe range permitted by the laws and institutions; besides profit, enterprise also need toconsider the interests of workers, consumers, the environment and other stakeholders,more and more enterprises begin to take social responsibility to the society,for it isimportant for the company to achieve sustainable development and also theresponsive to the needs of the times.In this paper, based on the connotation, the standard, the dimension of corporatesocial responsibility from home and abroad, to research and analyse the dimensionsrelating to social responsibility from the domestic and foreign enterprises practice andstudy, then find out the reference dimension of corporate social responsibility,whichis the a part of my study, mainly including: economic responsibility, legalresponsibility, environmental protection, public welfare undertakings, pay attention toworkers, customer orientation and so on several dimensions. And divided the1268companies in the survey into several kinds according the ownership type: state-ownedenterprises, private enterprises, foreign enterprises or sino-foreign joint ventures; Andusing the data mining method to explore China’s corporate social responsibilitydimension frequent models and different types of corporate social responsibility; Andtry to explore how the enterprise management education level influence on the socialresponsibility of corporate practice. We find out: Chinese enterprises are still stay inearly stage in the practice of social responsibility,which means pay attention to legalresponsibility, economic responsibility and customer-oriented, but do not pay enough attention to employees, environmental protection, public welfare; state-ownedenterprises are in the first place in the practice of social responsibility, especiallypublic welfare and people-oriented had the support rate far high than national average,the state-owned enterprises have begun to make a difference in advanced socialresponsibility; private enterprises do not had a balance between their economy statusand the practice of corporate social responsibility, had a serious lack of corporatesocial responsibility, the foreign-funded enterprises or Sino-foreign joint ventures inthe practice of social responsibility, especially in the area of environmental protectionhad a more good performance than domestic enterprises; management’s level ofeducation had a significant impact for the practice of corporate social responsibility.