Tourists’ Experience Satisfaction Of Leisure Agriculture Tourism At Nanning Rural World

Along with the accelerated urbanization process of China, people lived in the busy city are more looking forward to quiet and leisurely pastoral life. Leisure agriculture tourism, with its characteristics of close to nature, enjoying the agricultural interest, has been popular. In recent years, leisure agricultural tourism has been booming in our country. Many researches have been done on leisure agriculture tourism but not many scholars study this form of tourism combined with qualitative and quantitative methods from the view of experience satisfaction. The tourist’s requirement is tend to personalized in the time of experience. Facing with the fierce competition, the manager must stand in the position of visitors, create valuable tourism experience, so as to improve the satisfaction of the tourists. So it need to pay more attention to satisfy the experience requirement of tourists in the development of leisure agriculture tourism.Based on the previous research results on tourism experience and tourists satisfaction of leisure agriculture tourism, we make some suggestions to improve the satisfaction of tourists by analyzing tourists’experience expectation, satisfaction and their relationship from the environment, facilities, activities, emotional and symbolic experience and so on. Firstly, the questionnaire was designed by the Likert scale and then collected all the data. Secondly, SPSS was used for statistical software for data analysis. The results showed that different properties of the tourism experience of tourists have different expectations and there are significant differences between the tourists’ experience of tourism expectations and after-purchase satisfaction. Finally, using IPA method to analyze the current situation and the satisfaction of tourists’ experience of Nanning Rural World, and then make some suggestions to how to improve the tourist’ satisfaction.