Research On Shandong Cultural Tourism Industrial Cluster

Along with the development of the economy, and the improvement of culturalquality and people’s living standard, tourism has become more and more popular.Cultural tourism resources are plenty and high grade in Shandong Province. They areconducive to the development of cultural tourism industry. More and more culturalresources are developed; cultural tourist attractions and Creative Industries Parks aregradually on the rise. As a result, the chain of cultural tourism industry graduallybecomes long and wide and industrial cluster has appeared. In turn, cluster formationis conducive to the cultural tourism resources advantages into tourism industryadvantages. Then it leads to improve the cultural tourism industry competitiveness.However, in the theoretical circles, cultural tourism industrial cluster hasn’t beensystematically studied.In this paper, by analyzing the present situation of cultural tourism industry,according to the theory of tourism industrial cluster, using the methods of combiningtheory with practice, qualitative and quantitative, analyze cultural tourism industrycluster formation and characteristics, and put forward the corresponding developmentmeasures. And provide theoretical guidance and decision-making basis fordevelopment and upgrade of cultural tourism. At the same time, in theory, make thecontent of the cultural tourism industry perfect and develop the tourism industrycluster, and expand the research ideas and scope. The main contents of this paper areas follows:First, summarize the domestic and foreign research on cultural tourism, culturaltourism industry and tourism industrial cluster. Define four concepts of culturaltourism, cultural industry, cultural tourism industry and industrial cluster. Discuss theconcept, characteristics, types, forming conditions, dynamic mechanism, theformation path of cultural tourism industry cluster and form the basic theory ofcultural tourism industry cluster.Secondly, analyze the status of the cultural tourism industrial cluster inShandong province. Then based on the "Diamond Model", analyze the formationconditions, dynamic mechanism and reasons of cultural tourism industrial cluster. toBuild identification system of cultural tourism industrial cluster from the angles ofspatial agglomeration, industrial relations and innovation. Use location quotient,spatial gini coefficient and grey correlation method to identify industrial cluster.According to the results, cultural tourism industrial cluster in Shandong has initiallyformed.Thirdly, through GIS superposition analysis, obtain the cluster growth poles. Through the two dimensional graph clustering analysis, obtain four functionalpartitions of cultural tourism industrial cluster. They are eastern coastal holidayleisure tourism area, the history and folk tourism area, south leisure health, red culturetourism area and northern ecological cultural tourism area. Then put forward thedevelopment idea of each functional area. Based on industrial convergence theory,build cultural tourism industrial chain, and then improve it from the longitudinal andtransverse constantly. To nurture and improve the innovation abilities of culturaltourism enterprises, government, intermediary organizations, tourism colleges andscientific institutions.Finally, based on the above analysis, put forward the measures to promote thedevelopment of cultural tourism industrial cluster in Shandong from four aspects ofthe brand of cultural tourism, cultural tourism industry, government, management andsystem.