Strategy Development Research On JOY Airline

The Civil Air Service Industry is faced with a golden chance of development since the “WestDeveloment Strategy” was implemented by the State Councel of the P.R.C. and the Reform ofNational Civil Air service Management System was conducted. How to grasp the opportunity torealize a historical growth and enlargement based on a rational and scientific development strategyis a problem of great practical significance confronted with Chinese civil air service enterprisesincluding Xingfu Airline Service.Based on the thorough analysis on the management and operation status quo of XingfuAirline Service and external environment and strength, opportunity, weakness and threatsconfronted with Xingfu Service, the three step of development strategy for Xingfu Service growthis presented with the subsequential series of goals which is firstly to be a local leader of civil airservice industries in the westen area, then to be a well-known brand player in Chinese nationalcivil air service market and ultimately to be a global success.The specific means and measuresand assurance to make the goals smoothly to be attained are also given at the end of the study.Thisstudy is a pretty footnote to the frame of development strategy analysis in China besides it can alsoserve as a guidance for Xingfu to win its success in the future.