Study On Brand Marketing Strategy Of Longjia Real Estate Development Company

Although the real estate industry development started relatively late in China, butin the last century since the late90s has got rapid development. While in our country,commercial housing development for just thirty years, many institutional and policycontinues to improve, also can’t keep up with rapid development of real estate. After the2008national real estate prices, let buyers understand the housing market has a risk,investment should be cautious. As a product of a house, you have the goods should havecharacteristics of value maintained and appreciation and depreciation. So in the choice,they more considered brand real estate company developed product. Choose "brand realestate", can let them to buy the rest assured, rest assured, investment trust. The marketalso let enterprise is facing how to choice, let more enterprise, realize the "brandmarketing" this problem, realize that want to do "brand real estate" is not simply in termsof real estate development, and need to have a long-term strategic vision and marketingstrategies.Taking Long Jia real estate development co., LTD as the research object, and fromthe industry and the development of the company, establishing Long Jia real estate brandmarketing system and brand marketing strategy. First, industry characteristics as foothold,a detailed breakdown of the development of real estate industry, and combined with theconcept of brand marketing, to explain why the real estate to go the way of "brandmarketing", why want to do "brand property"; Secondly, through case analysis,explaining to do "brand real estate" what kind of benefits will bring to real estatecompany, what kind of "benefit the consumers, make the real estate market as a wholecan be on the long road of healthy and stable development; Finally, through theestablishment of Long Jia "brand marketing" system and the development strategy of realestate, detailed in the development process of real estate companies how to closelycentered on brand development, build the core competitiveness of the brand propertycompany.Paper adopts theoretical analysis, case analysis and comparative analysis methods, carried out extensive investigation and study, according to the particularity of real estateenterprises, the implementation of the real estate brand marketing management hascarried on the detailed analysis, for Long Jia property can pointed out the direction of theprofessional brand development road.