Comment On The Brand Management Of Real Estate Industry

The text made a systemic analysis and research to the Brand Capital of real estate industry. Pointing out the necessity of constructing the Brand Capital and misunderstanding about the Brand Capital of real estate industry.Firstly, it expounds the Brand Capital consciousness, the Brand connotation and Brand evaluation of real estate industry, summarizes the construction of Brand. Secondly, it analyzes the operation of Brand Capital in real estate industry based on the number and cases: cost of Brand development, Brand management, individual Brand, original Brand strategy, credible Brand.Finally, I suggest the real estate enterprise should insist Brand Management for winning in the furious market competition. Making the correct orientation based on the analysis inside and outside. Clearing up the enterprise development strategy actively, establishing the Brand Management Mechanism, strengthening the Brand Promotion and market exploitation , supervising and maintaining the Brand Value in time. Incessant Brand Management Innovation will keep the real estate enterprise developing persistently and healthily!...