Multiple Innovative Sensory Experience

With advances in technology, digital technology, network technology and the popularity ofmobile communication technology, people all the time not to be surrounded by all kinds ofinformation, common unidirectional way of transmitting information has been unable to arousethe attention of consumers, the traditional outdoor advertising has been an unprecedented impact.Outdoor advertising must enhance the accuracy and influence in a more flexible form of humanityin front of people. Advances in technology, in the form of outdoor advertising to break through thelimitations of thinking in the past, advertising messaging that allow viewers to participate in theexperience of the two-way interaction. Advertising in the dissemination process must go throughthe three aspects, that is, advertisers, media and advertising audience, advertisers advertising inorder to better attract the attention of audiences in the outdoor advertising design by adding aninteractive creative.This thesis is focused on the design of this study interactive creative thinking among theoutdoor advertising applications. Paper first analyzes the interactive new media outdooradvertising outdoor advertising than the traditional advantages of having a faster integration ofenvironment into people’s minds; dispersion and strong joint use a variety of carriers; creativehighlight popular; favor of secondary transmission and so on. Further studied the interaction ofseveral creative advertising creative and effective method, namely-aware interactive method,visual stimulation, tactile stimulation, olfactory stimulation, auditory stimulation, experienceinteractive method, scenario type interaction method, experiential perception interactive designmethod and so on. Finally a brief analysis of interactive new media outdoor advertising situationand existing problems, as well as new creative outdoor advertising media interactive applicationprospects and trends. Everything should be creative spirit of "people-oriented" guiding ideology,so will certainly come interactive outdoor advertising is an inevitable trend of development of theconclusions.