| Coal is our country important disposable resources, coal for a long time in the proportion of primary energy production and consumption structure in China is around70%, and the current situation in the next few decades will not have big changes. Coal industry is also affected by the economic situation and national policy’s biggest industry, as the global economic integration deepening, coal trading market gradually increase, coupled with the rapid development of new energy, coal mining technology greatly increases production, the improvement in coal market gradually from the traditional "seller’s market" to "buyer’s market". Restricting factor in the development of coal industry from the original single resource constraints into resources and market constraints, the challenge is also unprecedented, shanxi coal industry is no exception.Shanxi Province as the important coal base in our country and coal production provinces, tomorrow in the fierce competition in the market environment facing not only from other domestic traditional coal big province and emerging, such as the strength of the enrichment of Inner Mongolia, xinjiang and other resources to catch up, and in the coal industry marketization under the situation of deepening, the international coal market and the development situation of our province’s coal market has also formed the huge threat and impact. Shanxi coal industry to adapt to the changes of The Times and the change of industrial environment, in its own development advantage and at the same time, the key is to in-depth analysis of the relative disadvantage of their own, from the system and mode of operation, the change of the market feedback information timely response, with practical actions to make emergency measures of market changes quickly. Continued through more efforts to research and improve the quality of coal related products at the same time, also should be liable for its own product marketing strategies according to different markets, different period for certain innovation, maintain industry decisive role, enhance core competitiveness, actively meet the new challenges.Article writing process mainly adopts the literature analysis and visiting survey research methods such as market, builds econometric model, basic principle and the demand of marketing behavior research of the common way of thinking is blended in among them, in order to the Shanxi Province coal product marketing strategy are discussed. This article from the following several parts to analysis and research on the coal industry in Shanxi Province and its products:the first is a brief overview of the basic content of coal product, and then raises the article studies the role of content; Second in order to be able to work out on the feasibility of the shanxi coal product marketing strategy, the author analyzed the province coal product in the process of marketing in the face of the natural environment and social environment, economic environment, policy, at the same time also applies the SWOT matrix to do the analysis of relevant content; Third, is the focus of the article research part, this part combines the basic theory of the demand behavior analysis and statistical regression model of the establishment of the statistical data of the questionnaire results are in-depth analysis, through to the various factors affecting the conduct of shanxi coal product demand of filter, find out a few key factors. Fourth, according to the influencing factors of shanxi coal market demand behavior and shanxi coal products in current marketing problems and restriction conditions, concludes that the replacement of traditional production concept to market as the center thought, clear product specific market position, adopt differential pricing, to create a strong brand, improve and expand marketing channels, etc will be set to fit the development of coal enterprise in Shanxi Province on the basis of the specific marketing strategy. |
PDF Full Text Request