ZHKJ Company's Research And Development Strategy

Petroleum and natural gas industry is the foundation of national economy and pillar. At present, with the development of economy and the improvement of people’s living standard, the demand for oil and natural gas is also growing, though, China’s petroleum and natural gas industry has made rapid progress and development, from a poor country to2011output of crude oi12.03646tons, natural gas production of102530000000cubic meters oil power, this high demand situations of our country from90time net oil exporter has now become the petroleum import country, and the increasing dependence on foreign oil, the natural gas of our country oil industry offerred austere task.Oil and gas well testing service industry as the industry of oil and natural gas industry in the oil and natural gas exploration, drilling plays the role of play a decisive role. ZHKJ company is an oil and gas well testing services company, involved in oil and gas well testing service equipment (electronic components, computer hardware and software systems) as well as the oil and gas well testing safety protective equipment R&D, production, sales, installation, testing, service, for the major oil companies to provide oil and gas well testing services to small private technology companies, also is the author personally founded the company, condensation of the author’s painstaking efforts and hard.Small and medium enterprises is to promote national economic development, construct the subject of market economy, promote social stability force. SMEs contribution to the national economy has been recognized by the people of the world. But at the same time, still have every year tens of thousands of factories have closed. According to concerning data and research results indicate, collapse despite the many, but the basic reason is the lack of strategic management thought guidance, or not to carry out strategic management. Almost all of the failure case studies were found, the small and medium-sized enterprise strategic management consciousness and practice is serious shortage.This article is author of ZHKJ company strategy research, I also start on the road to practice real experience, the author in view of the current ZHKJ companies in the development process problems, using strategic management theory, using the scientific method, and strive for the ZHKJ company to find a suitable for the characteristics of the enterprise strategy, this is the small and medium-sized enterprise strategic theories lack supplement, is also the theory of the strategic management of small and medium enterprises practice made beneficial exploration.The use of strategic management theory combined with the target company’s market conditions, the target company current situation undertakes an analysis, find out the existing problems and the strategy of target company place needs to be improved. Focus on the target company’s strategy for construction, try to find out a suitable target characteristics of the company business strategy and gradually perfect the enterprise strategic planning and management, so as to enhance the market competitiveness of enterprises, to achieve the goal of the enterprise to provide reasonable assurance.