The Research On The Strategy Scheming For Small And Medium-sized Enterprises

In recent years, with the accelerated paces of reform and opening-up, fastgrowth of economic, activity of market economy, and opening of thought, the annualnumber of newly established enterprises increases fast. These enterprises are the newgrowth engines, the catalyst to enliven the market, the fresh blood to metabolic themarket economy, and the technology innovator. The increases of number of bothenterprises and successful enterprises play a significant role to entrepreneurs, society,and whole country. So the main topic of this thesis is to study the strategy scheming ofsmall and medium-sized enterprises, and how to be successful。In chapter one, the thesis analyzes the concept of entrepreneurship.。Then, inchapter two, based on the analysis of the position, function, characteristic, andexisting problems of small and medium-sized enterprises, the thesis analyzes thefactors which influence the choice of strategy of small and medium-sizes enterprises,such as economic, politics and laws, science and technology, social culture, andcompetition forces。Also, in this chapter the thesis summarizes three major keyelements and five stages for the small and medium-sized enterprises to be successful。In chapter three, the thesis studies the strategy choices for those enterprises onindustries choosing, feasibility researching, opportunities to enter, and runningstrategy. Finally, in chapter four, combining the entrepreneurship project, which theauthor participates, the thesis carries on the case study of strategy scheming for theentrepreneurship.。...