China is an agricultural country, agriculture occupy important position in the national economy. Accompanied by the continuous development of science and technology, many emerging medium appeared such as internet, mobile telephone. This article is divided five parts; elaborate to make the transmission of agricultural information service more efficient.Therefore based on new media, and probes into the agricultural information dissemination, to promote the efficiency of the agricultural information dissemination and role, and is a very meaningful topic.Article on the basis of the research situation of domestic and foreign agricultural information dissemination, using theoretical analysis, literature research, comparative analysis, questionnaire survey and data analysis, icon for agriculture information transmission based on new media to do tentative innovation research. at the same time, combining with the carrier and form of new media means, under the new media era of the present situation of the agricultural information dissemination, find its characteristics and advantages, from the perspective of agricultural information construction, referring to the related theory of communication, put forward agricultural information publicity atmosphere actively, strengthening the agricultural information the receiver of the interest in education and skills training, increase investment in agricultural information construction of policy and funding, support agricultural website platform construction and form of industrialization of agricultural information dissemination countermeasures, and try to find the agricultural information dissemination under the condition of new media coping ways. |