The Marketing Promotion Of The Program Of Acompany

The21st century is a time of economic globalization and service internationalization. with China’s entry into the WTO, education also serves as an essential part of the service industry. recently, the education market has witnessed dramatic booming and has already acted as the most the portion of the project the investors are keen on. in terms of the "Development and Statistics Communique of the China’s Educaiton",the scale of the potential training volume in the future5to10years will reach500,000,000RMB.In current days, the training market on the Olympics math, writing and English has shown energetic trend. it is widely believed to most of the parents that the score of the exams are really vital for the promotion of children. under such circumstance, the majority of the training schools just cater to the huge demands of the market regardless of the scientific education ideas with the "fully stuffed" way to teach students. certainly, all children have achieved increasingly high scores, we, however, have failed to see a Chinese Nobel Prize winner of the international math, chemistry and physics for the simple reason that the Nobel Prize is in bad of the ability of creation while the Chinese students have lost the ability with the suffering in the sea of dealing with all the exercises.As a matter of fact, it is not that the Chinese students fail to possess the ability of creation, but their parents have disregarded the cultivation of the children’s creation and scientific awareness. the DIY manufactual program of the intellectual robots is just one that is able to cultivate children’s creative mind and the practical ability. A company in Taiyuan has considerable interest in this program and determined to start up it.The essay is based on the research on the marketing of the program, which depends on the characters of it, raise questions and introduce the aims of the essay. in the second chapter of the essay, the author is going to list out the relative theories, which might lay solid foundation for the analyis. in the third and forth chapter, the author will make analyis on the China’s extraclass training condition and the current situation of the intellectual robot program. in the fifth, sixth and seventh chapter, the author might base on the theory of SWOT analysis, STP strategy and4ps strategy to put forward to himself ideas and sincerely expect to provide better scientifically reasonable suggestion on the program in A company.