Lotus Lake National Wetland Park Tourism Project Development Case Studies

Tieling Lianhua Lake National Wetland Park, covering an area of2442hectares, the park consists of wetlands and wetland landscape area, area to achieve1500hectare, wetlands are distributed in rivers, lakes, fields. Every seven or eight months the lotus blooming lotus lake wetland park, add unlimited colors.Facing the lake wetland park be richly endowed by nature of the natural ecological resources and the country tourism vigorous development of the situation, Tieling’s policymakers to Lotus Lake wetland tourism development in the introduction of large-scale tourism projects, compared with other tourism resources, the introduction of the project is the most quickly, the most direct method. Based on the comprehensive analysis of the conditions of their own, and the investment choice, Tieling decided in Lotus Lake Wetland to introduce global Jurassic Park project. Global Jurassic Park project investment is the Malaysia Jian Rong Group, Jian Rong Group took a fancy to Lotus Lake Wetland better natural ecological resources and Metro Tieling the future development of the vast space, for the Tieling city hall and Jian Rong Group conducted several docking, leader of province and city leaders on many occasions to project carried out in advance, both sides also on the specific project of docking, and have carried out that argument. City Hall between Chinese tourism project can realize to the wetland resource protection and development, and ecological benefit and project promotion whole tourism image and to the tourism market to the entire greater influence. Kin Wing Group on economic benefits, especially the project short-term gains. Therefore both constantly adjust their thinking and interest the negotiations for, are at different levels and in different ways to strive for their own benefit maximization. The government and the investor is unable to get rid of the other attraction, also can give the final acceptance, both in the interests and conflicts in the tangled, project negotiations dragged on, the project has not landing operation.In this paper, through the case study, elaborated the tourism project development principle, demonstrates that the government and enterprises in tourism investment projects in the various elements of and consideration, the Lotus Lake Wetland Park tourism project investment methods, and puts forward specific suggestions for the implementation.