Study On Operation Strategy Of The Thermal Power Project During The Commissioning Period

Along with the social economy development of socialization, modernization, and sharp macro-economic change, enterprises are pushed to possess a long-term strategic point of view, giving full consideration to the complex macroeconomic factors, in order to formulate corresponding enterprise development strategic plans. The enterprise development strategic plan helps to establish a vision of development objectives shared by the enterprise and its employees, which promotes enterprise’s long-term sustainable development.Thermal power project has its special industrial background, construction circumstance and business environment. Taking R thermoelectric project as an example, this thesis analyses the internal and external operation conditions focusing on the features of the commissioning period of the project which is limited to the first three years of the thermal power project. The analysis to external environments mainly focus on the macroeconomic environment and industrial environment factors, while analysis to the internal environment mainly on resource factors, cultural factors, management and marketing factors. Through the external and internal environment analysis of the thermal power project, SWOT method is applied for information matching. A quantity strategic planning matrix is made to determine the operation strategy of the first three years. The overall strategy profile cataloguing in all aspects help to make annual targets and functional strategy as well as execution methods, evaluation and supervision system.By way of case study, this thesis builds the framework model of operation strategy management for the thermal power project during pilot production period starting from strategic environmental analysis. The research results provide a pragmatic guideline for business strategy planning of the thermal power project during the commissioning operation period.