| Corporate culture is a certain economic and social conditions, in long production runs over and gradually formed and for all members to follow common sense, values, ethics, code of conduct and guidelines for the sum, including material culture, system culture, behavior culture and spiritual culture. With China’s accession to the WTO and economic globalization progresses, businesses are facing increasingly fierce market competition, and the corporate culture is to continuously improve the core competitiveness of enterprises and effective means. When workers into the corporate culture and effective values, the workers will be able to consciously business development goals and individual goals of unity, businesses can actively create conducive to attracting talent, with good talent, retain talent good environment and atmosphere, thus, inspire enthusiasm, improve production efficiency, improve enterprise competitiveness in the market. As China’s economic and social development, survey and design industry, the main problems is the problem of talent, how to become a corporate talent right people, and to invigorate business, bigger, stronger, doing it a long time, the traditional practice of relying on benefits, career, the feelings do the people’s work, but with the change of regime and people’s spiritual pursuit, culture became retain talent, recruitment of personnel, use of personnel an important weapon."Water also overturn the boat," I believe that if the talent as a "crop", corporate culture as "soil", then what kind of "soil" will cultivate what kind of "crops." In today’s survey and design enterprises, to promote "people-oriented" enterprise culture, the implementation of enterprise people management, enterprise workers to adapt to the values. Corporate culture need to create innovative learning organization environment, focused on building human care, and my heart to ease the implementation of the method and care about their employees and the people of this culture, harmonious projects, such corporate culture in order to achieve people-oriented management, energy management, and the heart of the Management of unity.Due to historical factors, China Nonferrous Metals Industry Kunming Survey and Design Institute (hereinafter referred to as Queensland Institute survey) on the understanding of the role of corporate culture is one step further, and have had the following errors:heavy economic efficiency, light corporate culture, its regarded as "weak", then again as a tissue culture workers to carry out a number of cultural and sports entertainment, this is a narrow understanding of corporate culture. With the deepening of modern management concepts, Kunming Institute survey of corporate culture concept has gradually changed, along with understanding the process of accumulation, production, development of the unique corporate culture, through the guidance of the concept for related workers and indoctrination, and then unified the values and to create a good cultural atmosphere and enhance the cohesion of the enterprise, in order to further enhance the core competitiveness of enterprises laid a good foundation.In this paper, the characteristics of corporate culture, models and classifications are described, Kunming Institute survey on the status of corporate culture are analyzed, pointing out the shortcomings of corporate culture, while the Queensland Institute survey of corporate culture to diagnose the situation and pointed out that Queensland Institute survey has improved the level of corporate culture specific policies and measures. I hope this research for other enterprises to provide a well-established corporate culture reference mode. |
