| After thirty years of reform and opening up, people’s living standards and dietary habits and continuously improve and improve, beer has become people’s favorite, Chinese beer industry has been rapid development. However, the beer industry competition is very intense. In thirty years of rapid development process, Chinese beer already by the local market monopoly gradually from regional and national market development, the beer industry competition from low level to high level strategic level of competition, to seek business development as the goal. Chongqing beer group Liuzhou beer limited liability company was founded in2005, is the Chongqing beer group limited liability company under the wholly-owned subsidiary of beer, since the date of the establishment of facing the intense market competition.This article take the Chongqing beer group Liuzhou beer limited liability company’s marketing strategy as research content. Firstly, China and Guangxi beer industry macro environment and industry competition status and other aspects of the system analysis, and then use SWOT analysis, competitive situation and production capacity of mountain city beer market and the Chongqing beer group Liuzhou beer limited liability company undertook an analysis, put forward the mountain city beer facing opportunities and threats, analysis of the mountain city beer marketing management status and problems, put forward on the basis of the Chongqing beer Liuzhou company’s marketing strategy, and puts forward the implementation strategy of the specific strategies and measures.Chongqing beer group Liuzhou beer limited liability company wants to be in intense market competition development expands, must take poor dissimilation competition strategy. Should is with market demand oriented, build and perfect the market network, through the development of new products, improve product quality, strengthening internal management, improve service levels and other measures to promote enterprise development. |
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